FWA awards shaveeverywhere.com it's prestigious site of the year award
FEB 20_2007
Salt Lake City, Utah – TheFWA.com, (Favourite Website Awards), announced today their pick for the envied Site of the Year award: shaveeverywhere.com. This campaign, created by Tribal DDB in New York and produced by Struck (a Salt Lake City design and interactive studio) beat out a competition of some 35,000 submissions strong. Through the year, judges announced 365 daily winners and a shortlist of 12 Sites of the Month. Then after two rounds of judging, the FWA named only one Site of the Year. Submissions to FWA.com are judged by executives from the best web design studios in the world.
TheFWA.com receives millions of visitors each year from a wide range of audiences. FWA selects and showcases future thinking, progressively designed sites and is widely recognized as hosting the number 1 achievement for innovative web design and production, the FWA Site of the Year award.
“Winning FWA’s Site of the Year is one of the most prestigious honors in the web design community,� commented Ryan Goodwin, the Executive Design Director and Co-founder of Struck. “We are ecstatic.�
The FWA Site of the Year recognition follows closely on the heels of recent coverage for this same campaign in the Wall Street Journal’s yearend wrap up of advertising as one of six Best Ads of 2006. (December 22, 2006 issue) Shaveeverywhere.com also won a Cannes Gold Lion and London International Award earlier this year.
Struck was hired by Tribal DDB, whose parent company is Omnicom Group, in February, 2006 to develop a lighthearted web site to sell Philips Norelco’s unique Bodygroom shaver. The site was developed in Struck’s Salt Lake City offices over the next two months and when it launched in April, 2006, the site drew tremendous attention from national media and the public. In just three weeks, Norelco had surpassed its 12-month sales goal for the razors and the sales success has continued to date. By late December, the site had already received over 1.8 million unique visitors. This site is truly a testament to the effectiveness of leading-edge viral marketing.
Struck frequently serves as a creative resource for other agencies and is able to provide services for fully integrated marketing campaigns including interactive, print, branding, product design, and advertising services. Struck is a result of a merger late last year that combined the forces of W Communications of Salt Lake City, Struck Design of Salt Lake City, and the talents of Steve Driggs, whose Citibank Identity Theft work won an Emmy for Best Commercial of the Year. Steve recently left work at Fallon, Minneapolis to return to Utah.
TheFWA.com receives millions of visitors each year from a wide range of audiences. FWA selects and showcases future thinking, progressively designed sites and is widely recognized as hosting the number 1 achievement for innovative web design and production, the FWA Site of the Year award.
“Winning FWA’s Site of the Year is one of the most prestigious honors in the web design community,� commented Ryan Goodwin, the Executive Design Director and Co-founder of Struck. “We are ecstatic.�
The FWA Site of the Year recognition follows closely on the heels of recent coverage for this same campaign in the Wall Street Journal’s yearend wrap up of advertising as one of six Best Ads of 2006. (December 22, 2006 issue) Shaveeverywhere.com also won a Cannes Gold Lion and London International Award earlier this year.
Struck was hired by Tribal DDB, whose parent company is Omnicom Group, in February, 2006 to develop a lighthearted web site to sell Philips Norelco’s unique Bodygroom shaver. The site was developed in Struck’s Salt Lake City offices over the next two months and when it launched in April, 2006, the site drew tremendous attention from national media and the public. In just three weeks, Norelco had surpassed its 12-month sales goal for the razors and the sales success has continued to date. By late December, the site had already received over 1.8 million unique visitors. This site is truly a testament to the effectiveness of leading-edge viral marketing.
Struck frequently serves as a creative resource for other agencies and is able to provide services for fully integrated marketing campaigns including interactive, print, branding, product design, and advertising services. Struck is a result of a merger late last year that combined the forces of W Communications of Salt Lake City, Struck Design of Salt Lake City, and the talents of Steve Driggs, whose Citibank Identity Theft work won an Emmy for Best Commercial of the Year. Steve recently left work at Fallon, Minneapolis to return to Utah.