Guest Editor at You Tube Handpicks Carpe Testes, Views Multiply Exponentially
JUN 26_2008
You Tube Features Struck’s Work
for Sean Kimerling Testicular Cancer Foundation
Viral Web Campaign Successfully Attaches Humor to Sensitive Subject Matter, Helps Spotlight a Cause Relatively Unknown
Salt Lake City, UT – June 26, 2008 – Months after the original launch of the Carpe Testes campaign last December, Struck’s unconventional spin on testicular cancer awareness has caught the attention of You Tube’s worldwide audience.
You Tube's homepage features selected videos from “trendspottingtuesday”, who exposes trends on You Tube every Tuesday. This week’s category was outside-the-box activism, and Struck’s work leads the pack with the most views. One day after it’s homepage debut, the “Sing-a-Long” video, created for the non-profit Sean Kimerling Testicular Cancer Foundation , had received over 600,000 hits and hundreds of comments.
The Carpe Testes campaign is aimed at raising awareness of testicular cancer, primarily through self-examination. The campaign contains five unique videos, all of which address the taboo subject of testicular cancer under the tagline, “Be A Man, Self Exam”. Strategically, the videos are hosted on You Tube to drive traffic to the original campaign website www.carpetestes.org, where users can be entertained and educated on the cause.
“All of us at Struck, the Kimerling Foundation, and Cosmic Pictures had very high hopes for this campaign, so to see such a positive response is great,” said Nick Driggs, writer at Struck. “Hopefully the word will continue to spread, and testicular cancer awareness will become more mainstream.”
Although rare, testicular cancer is the most common form of cancer in men between the ages of 15 and 40. Each year, approximately 7,000 to 8,000 new cases of testicular cancer are diagnosed in the United States. Testicular cancer is one of the most curable forms of cancer with an overall 5-year survival rate of approximately 95%. The complexity of treating the disease greatly increases and the survival rate declines as the disease progresses. The Sean Kimerling Testicular Cancer Foundation promotes early detection by emphasizing the importance self-examinations, and enlisted Salt Lake City based Struck to design a campaign with that priority.
Since it’s inception on the homepage, the “Sing-a-Long” video has successfully drawn attention to the other videos in the campaign, and all five videos have recorded a total of nearly 1.2 million views, and counting. Its popularity has made it a mainstay on You Tube’s homepage for the past three days. Cosmic Pictures also lent their creative expertise to the project.
Viral Web Campaign Successfully Attaches Humor to Sensitive Subject Matter, Helps Spotlight a Cause Relatively Unknown
Salt Lake City, UT – June 26, 2008 – Months after the original launch of the Carpe Testes campaign last December, Struck’s unconventional spin on testicular cancer awareness has caught the attention of You Tube’s worldwide audience.
You Tube's homepage features selected videos from “trendspottingtuesday”, who exposes trends on You Tube every Tuesday. This week’s category was outside-the-box activism, and Struck’s work leads the pack with the most views. One day after it’s homepage debut, the “Sing-a-Long” video, created for the non-profit Sean Kimerling Testicular Cancer Foundation , had received over 600,000 hits and hundreds of comments.
The Carpe Testes campaign is aimed at raising awareness of testicular cancer, primarily through self-examination. The campaign contains five unique videos, all of which address the taboo subject of testicular cancer under the tagline, “Be A Man, Self Exam”. Strategically, the videos are hosted on You Tube to drive traffic to the original campaign website www.carpetestes.org, where users can be entertained and educated on the cause.
“All of us at Struck, the Kimerling Foundation, and Cosmic Pictures had very high hopes for this campaign, so to see such a positive response is great,” said Nick Driggs, writer at Struck. “Hopefully the word will continue to spread, and testicular cancer awareness will become more mainstream.”
Although rare, testicular cancer is the most common form of cancer in men between the ages of 15 and 40. Each year, approximately 7,000 to 8,000 new cases of testicular cancer are diagnosed in the United States. Testicular cancer is one of the most curable forms of cancer with an overall 5-year survival rate of approximately 95%. The complexity of treating the disease greatly increases and the survival rate declines as the disease progresses. The Sean Kimerling Testicular Cancer Foundation promotes early detection by emphasizing the importance self-examinations, and enlisted Salt Lake City based Struck to design a campaign with that priority.
Since it’s inception on the homepage, the “Sing-a-Long” video has successfully drawn attention to the other videos in the campaign, and all five videos have recorded a total of nearly 1.2 million views, and counting. Its popularity has made it a mainstay on You Tube’s homepage for the past three days. Cosmic Pictures also lent their creative expertise to the project.