Struck Creates Nintendo Interactive Experience With GSP
SEP 09_2008
Salt Lake City, UT September 9, 2008 – Creative hybrid agency Struck announced today that the new site for Nintendo: www.mariosupersluggerscards.com reached 20,000 users. Designed to promote the new Mario Super Sluggers game for Wii, Struck worked closely with agency Goodby, Silverstein and Partners as the interactive partner to develop the layout, database and design of this experience. The login of the 20,000 user marked the doubling of the 10,000 user goal through the end of the year in approximately two weeks.
Struck programmed 41 total player trading cards of various Super Sluggers characters to be randomly delivered through interactive banners. The banners are part of an interactive buy of over 65 million impressions, all strategically rotating on sites like Nickelodeon and 4Kids to drive traffic to the main site. Participants can then combine their cards to get “double plays” of videos and screensavers, as well as trade cards with their peers.
"We created a highly interactive Flash site that is instantly addictive to both kids and adults,” said Jeramy Morrill, Design Director at Struck. “I would call that extremely successful.”
Struck’s well-rounded interactive team implemented a wide range of design and development tactics to bring the site to life. The dynamic data-driven site required Python and Django programming on the back-end, while Flash and Papervision provide face-value aesthetics and the convenient ability to drag and drop the trading cards.
In addition to the main site, Struck is also developing a mobile site that allows users to monitor their card collections via cell phone. This is the first time Nintendo has created an online component to promote its Super Mario characters. Struck’s expertise was instrumental in creating an experience that allows Super Mario fans to trade online cards and brings together an online community of Super Mario fans.
Struck programmed 41 total player trading cards of various Super Sluggers characters to be randomly delivered through interactive banners. The banners are part of an interactive buy of over 65 million impressions, all strategically rotating on sites like Nickelodeon and 4Kids to drive traffic to the main site. Participants can then combine their cards to get “double plays” of videos and screensavers, as well as trade cards with their peers.
"We created a highly interactive Flash site that is instantly addictive to both kids and adults,” said Jeramy Morrill, Design Director at Struck. “I would call that extremely successful.”
Struck’s well-rounded interactive team implemented a wide range of design and development tactics to bring the site to life. The dynamic data-driven site required Python and Django programming on the back-end, while Flash and Papervision provide face-value aesthetics and the convenient ability to drag and drop the trading cards.
In addition to the main site, Struck is also developing a mobile site that allows users to monitor their card collections via cell phone. This is the first time Nintendo has created an online component to promote its Super Mario characters. Struck’s expertise was instrumental in creating an experience that allows Super Mario fans to trade online cards and brings together an online community of Super Mario fans.