Struck Helps Launch MINI Carfun Footprint
AUG 12_2008
Salt Lake City, UT – August 12, 2008 – Leading creative and design boutique Struck , announced today the launch of a new MINI interactive site: www.carfunfootprint.com. This new marketing campaign, ‘What’s Your Carfun Footprint?’ entertains the notion that drivers don’t have to sacrifice fun in the name of social responsibility. The sites main feature, a calculator-like tool, pits a car’s fun factor against its environmental impact and compares it against nearly 200 other vehicles.
“The most amazing thing about this Flash app is that the entire experience was developed to be delivered through a massive rich-media banner buy. To our knowledge, this is one of the most complete online experiences ever delivered through a banner,” says Jeramy Morrill, Struck’s Interactive Design Director.
Struck’s interactive team was responsible for the final design, motion graphics, texturing and development in Flash. The media buy, over 60 million impressions, dictated that the site be experienced entirely in rich media banner format, making it one of the most complete online experiences ever delivered through a banner. In addition, the design team contributed illustrations that were brought to life with extensive 3D animation, and Struck staged a photo shoot at a local MINI dealer to make sure the textures and other visual components to the site were spot on.
Working in collaboration with Butler Shine Stern & Partners – MINI USA’s agency of record – Struck played a crucial role in the design and execution of the site. In addition to the humorous approach, the micro-site takes a serious look at the ‘green’ factor of each car, highlighting the importance of social responsibility when making a purchase.
“The most amazing thing about this Flash app is that the entire experience was developed to be delivered through a massive rich-media banner buy. To our knowledge, this is one of the most complete online experiences ever delivered through a banner,” says Jeramy Morrill, Struck’s Interactive Design Director.
Struck’s interactive team was responsible for the final design, motion graphics, texturing and development in Flash. The media buy, over 60 million impressions, dictated that the site be experienced entirely in rich media banner format, making it one of the most complete online experiences ever delivered through a banner. In addition, the design team contributed illustrations that were brought to life with extensive 3D animation, and Struck staged a photo shoot at a local MINI dealer to make sure the textures and other visual components to the site were spot on.
Working in collaboration with Butler Shine Stern & Partners – MINI USA’s agency of record – Struck played a crucial role in the design and execution of the site. In addition to the humorous approach, the micro-site takes a serious look at the ‘green’ factor of each car, highlighting the importance of social responsibility when making a purchase.