Struck Launches "Carpe Testes" for Sean Kimerling Testicular Cancer Foundation
DEC 17_2007
Salt Lake City, UT – December 17, 2007 –Leading creative and design boutique Struck (www.struckcreative.com), announced that the agency has launched a viral web campaign for the non-profit Sean Kimerling Testicular Cancer Foundation.
Struck created and executed the website www.carpetestes.org, which is aimed at raising awareness of testicular cancer, primarily through self-examination. The agency created five unique videos, all of which address the sensitive subject matter under the phrase, “Be A Man, Self Exam”.
Struck’s strategy includes introducing viewers to testicular cancer through the site. Online users are then able to direct friends, co-workers and others to the site for entertainment and education. In addition to the main site, the videos are also hosted on YouTube.com.
Steve Driggs, who joined Struck earlier this year after creating several successful campaigns while at Fallon Worldwide, utilized Struck’s in-house blend of talent to produce www.carpetestes.org. Cosmic Productions also lent their creative expertise to the project.
“The Kimerling Foundation gave us a huge amount of creative freedom. One of our main goals was to have fun with the subject, while still stressing the severity of testicular cancer. I think we accomplished both, and it really comes across in the videos” said Nick Driggs.
Struck created and executed the website www.carpetestes.org, which is aimed at raising awareness of testicular cancer, primarily through self-examination. The agency created five unique videos, all of which address the sensitive subject matter under the phrase, “Be A Man, Self Exam”.
Struck’s strategy includes introducing viewers to testicular cancer through the site. Online users are then able to direct friends, co-workers and others to the site for entertainment and education. In addition to the main site, the videos are also hosted on YouTube.com.
Steve Driggs, who joined Struck earlier this year after creating several successful campaigns while at Fallon Worldwide, utilized Struck’s in-house blend of talent to produce www.carpetestes.org. Cosmic Productions also lent their creative expertise to the project.
“The Kimerling Foundation gave us a huge amount of creative freedom. One of our main goals was to have fun with the subject, while still stressing the severity of testicular cancer. I think we accomplished both, and it really comes across in the videos” said Nick Driggs.