Struck launches new site for Utah Office of Tourism
MAY 25_2007
Salt Lake City, UT- Leading creative and design agency Struck (www.struckcreative.com) has launched the revamped Web home of the Utah Office of Tourism. The new site, www.utah.travel, is part of the agency’s integrated advertising campaign for the UOT, which also includes television and print elements.
The site is designed as a portal to steer people to www.utah.com, a second site where they can dig deeper into relevant information about Utah. "With Web visits to utah.travel up over 10,000 percent since the launch of the ad campaign, it was obvious we needed to provide a user experience that makes potential visitors feel good about Utah as a place they might like to visit," said Thomas Cooke, account director at Struck.
"The new UOT site is the first step in a new experiential direction for the UOT and one that sets the tone for future interactive initiatives. We are extremely excited about the new direction,” said Mike Kern, Interactive Design Director at Struck.
Working collaboratively with Utah Office of Tourism, Struck plans to launch a winter version of the site to coincide with its winter advertising campaign, scheduled to launch in October.
The site is designed as a portal to steer people to www.utah.com, a second site where they can dig deeper into relevant information about Utah. "With Web visits to utah.travel up over 10,000 percent since the launch of the ad campaign, it was obvious we needed to provide a user experience that makes potential visitors feel good about Utah as a place they might like to visit," said Thomas Cooke, account director at Struck.
"The new UOT site is the first step in a new experiential direction for the UOT and one that sets the tone for future interactive initiatives. We are extremely excited about the new direction,” said Mike Kern, Interactive Design Director at Struck.
Working collaboratively with Utah Office of Tourism, Struck plans to launch a winter version of the site to coincide with its winter advertising campaign, scheduled to launch in October.