Struck News

Struck Helps Launch MINI Carfun Footprint

Tue, 12 Aug 2008 10:22:53 -0700

Salt Lake City, UT – August 12, 2008 – Leading creative and design boutique Struck www.struckcreative.com, announced today the launch of a new MINI interactive site: www.carfunfootprint.com. This new marketing campaign, ‘What’s Your Carfun Footprint?’ entertains the notion that drivers don’t have to sacrifice fun in the name of social responsibility. The sites main feature, a calculator-like tool, pits a car’s fun factor against its environmental impact and compares it against nearly 200 other vehicles.

“The most amazing thing about this Flash app is that the entire experience was developed to be delivered through a massive rich-media banner buy. To our knowledge, this is one of the most complete online experiences ever delivered through a banner,” says Jeramy Morrill, Struck’s Interactive Design Director.

Struck’s interactive team was responsible for the final design, motion graphics, texturing and development in Flash. The media buy, over 60 million impressions, dictated that the site be experienced entirely in rich media banner format, making it one of the most complete online experiences ever delivered through a banner. In addition, the design team contributed illustrations that were brought to life with extensive 3D animation, and Struck staged a photo shoot at a local MINI dealer to make sure the textures and other visual components to the site were spot on.

Working in collaboration with Butler Shine Stern & Partners – MINI USA’s agency of record – Struck played a crucial role in the design and execution of the site. In addition to the humorous approach, the micro-site takes a serious look at the ‘green’ factor of each car, highlighting the importance of social responsibility when making a purchase.

About Struck

Struck is an independently owned, full-service creative boutique headquartered in Salt Lake City. This young group of talented people flex their chops across interactive, design, and advertising mediums to provide a new kind of creative resource. Since its inception in 2003, Struck has garnered awards and recognition from almost every major industry recognition in design, interactive, and advertising circles.

Struck Teams with Mullen to Launch GM Site

Fri, 15 Aug 2008 14:02:17 -0700

Salt Lake City, UT – August 8, 2008 –Leading creative and design boutique Struck , announced today the launch of a new GM interactive web site: www.usedcarambush.com. The ‘Used Car Ambush’ experience was developed to educate and entertain consumers by depicting the risks associated with purchasing a vehicle from a private seller.

Working closely with GM agency-of-record, Mullen, Struck crafted a site that fuses GM’s Certified Pre-Owned manifesto with Candid-Camera antics. Struck’s myriad of skill sets merged with the latest interactive design technology to create a unique user experience.

“We were laughing our *beep* off while filming and editing these pieces with Mullen” said Gary Huck, the Design Director in Portland. “So we wanted to make sure the audience would not only do the same, but wrap it in a complete environment that expanded the experience. The site is meant to include you on these 'Punk'd' style surveillance moments and we understood that the more we focused on the details of the scene, the stronger the entire campaign would be.”

Struck was instrumental across all aspects of design, production, and development. The team was enlisted to build the set, stage a motion-controlled HD video shoot, and provide thorough development on the back-end of the site. In addition, Struck combined still and live footage together in a seamless online stream – all elements were combined using Flash 9 and AfterEffects.

The Used Car Ambush site will launch with six vignettes that are arranged interactively to replicate the perspective from inside a surveillance van, providing the user be part of the action and travel between scenes. Behind-the-scenes footage is also built in to the experience. Additional vignettes will be released throughout the remainder of the year.

For more detailed behind-the-scenes during the production process visit Deconstruckt .

About Struck

Struck Enlists Jeremy Chase to Pilot the Utah Office of Tourism

Thu, 07 Aug 2008 17:25:53 -0700

Salt Lake City, UT - July, 23 2008 - Struck continues to hone advertising expertise with the addition of Jeremy Chase, new Account Supervisor for the Utah Office of Tourism . Jeremy brings 12 years of agency experience at Drake Cooper in Boise - Idaho’s largest full-service ad agency.

Jeremy attended the University of Idaho where he studied Communication, and graduated with honors. For the past 6 years, he has led agency tourism and recreation accounts like the Idaho Travel Council, Sun Valley Company, Idaho Dept. of Parks and Recreation, Bogus Basin, and the Idaho Outfitters and Guides Association.

While at Drake Cooper, he was part of an agency team that helped grow Idaho lodging tax collections to over $7 million annually. He also developed Idaho Tourism's online marketing strategy, successful cooperative advertising programs, and has served multiple venues as a conference speaker about the fusion of travel advertising and the online marketing medium.

“We’ve imported not only a great marketing mind, but a library of tourism specific expertise,” said Steve Driggs, Executive Creative Director. “We’re lucky to have him.”

Struck and the Utah Office of Tourism partner to create strategic marketing initiatives which include permeating print, broadcast, and online mediums with the “Life Elevated” brand. The 2007 integrated summer campaign generated over $851 million in additional direct visitor spending. For each $1 invested in media, Utah received a return of $216 in visitor spending. Similar success in the 2007-2008 winter campaign saw over $391.1 million in additional direct visitor spending, and every $1 spent on media grossed $180 in visitor disbursements.

About Struck

Guest Editor at You Tube Handpicks Carpe Testes, Views Multiply Exponentially

Thu, 26 Jun 2008 13:52:43 -0700

You Tube Features Struck’s Work for Sean Kimerling Testicular Cancer Foundation

Viral Web Campaign Successfully Attaches Humor to Sensitive Subject Matter, Helps Spotlight a Cause Relatively Unknown

Salt Lake City, UT – June 26, 2008 – Months after the original launch of the Carpe Testes campaign last December, Struck’s unconventional spin on testicular cancer awareness has caught the attention of You Tube’s worldwide audience.

You Tube's homepage features selected videos from “trendspottingtuesday”, who exposes trends on You Tube every Tuesday. This week’s category was outside-the-box activism, and Struck’s work leads the pack with the most views. One day after it’s homepage debut, the “Sing-a-Long” video, created for the non-profit Sean Kimerling Testicular Cancer Foundation , had received over 600,000 hits and hundreds of comments.

The Carpe Testes campaign is aimed at raising awareness of testicular cancer, primarily through self-examination. The campaign contains five unique videos, all of which address the taboo subject of testicular cancer under the tagline, “Be A Man, Self Exam”. Strategically, the videos are hosted on You Tube to drive traffic to the original campaign website www.carpetestes.org, where users can be entertained and educated on the cause.

“All of us at Struck, the Kimerling Foundation, and Cosmic Pictures had very high hopes for this campaign, so to see such a positive response is great,” said Nick Driggs, writer at Struck. “Hopefully the word will continue to spread, and testicular cancer awareness will become more mainstream.”

Although rare, testicular cancer is the most common form of cancer in men between the ages of 15 and 40. Each year, approximately 7,000 to 8,000 new cases of testicular cancer are diagnosed in the United States. Testicular cancer is one of the most curable forms of cancer with an overall 5-year survival rate of approximately 95%. The complexity of treating the disease greatly increases and the survival rate declines as the disease progresses. The Sean Kimerling Testicular Cancer Foundation promotes early detection by emphasizing the importance self-examinations, and enlisted Salt Lake City based Struck to design a campaign with that priority.

Since it’s inception on the homepage, the “Sing-a-Long” video has successfully drawn attention to the other videos in the campaign, and all five videos have recorded a total of nearly 1.2 million views, and counting. Its popularity has made it a mainstay on You Tube’s homepage for the past three days. Cosmic Pictures also lent their creative expertise to the project.

About STRUCK

STRUCK is an independent, full service creative boutique headquartered in Salt Lake City whose clients include Sweet’s Candy, The Utah Office of Tourism, Pergo, Inc. and Deer Valley Resort . They also partner with premier agencies across the country on interactive and design production. Collectively, STRUCK has been awarded several top industry honors, including the One Show Gold Pencil, Cannes Gold Lion, Clio, the London International Show’s Gold Award and the AIGA 100.

Struck Shines in 2008 Best of State Competition

Fri, 30 May 2008 14:10:16 -0700

Salt Lake City, UT – May 28, 2008 – Struck (www.struckcreative.com), a creative boutique headquartered in Salt Lake City, persisted in mastering the local design scene with a recent announcement from the 2008 Best of State competition. Struck hit the mark more than once with judges who sought to award businesses that excel in their endeavors, use innovative approaches or methods, and contribute to a better quality of life in Utah.

Struck was recognized as the leading shop in two categories: Best in Web Design, and Best in Graphic Design. Remarkably, Struck has won the Web Design category three years in a row, and has been the selection for the Best in Graphic Deign twice.

The Best of State announcement comes after many triumphs this awards season. Struck recently received an AIGA 100 Show Copper Ingot, as well as 6 gold and one bronze District ADDY Awards. Additionally, the Webby Awards gave nods to two original sites, MealsTogether.com, OfficialMancave.com and CarpeTestes.org.

The 2008 Best of State winners will be recognized at the Best of State Awards Gala, held Saturday, May 31st in the Salt Palace Grand Ballroom.

About STRUCK

Man Cave, Meals Together and Carpe Testes Get the Nod from Webby’s

Thu, 17 Apr 2008 15:04:24 -0700

Salt Lake City, UT – April 17, 2008 – Leading creative and design boutique Struck continues to receive validation of impressive work with an announcement that three websites are being honored at the 12th Annual Webby Awards.

Struck designed and effectuated the groundbreaking OfficialMancave.com microsite for Alltel, the only site of its kind shot entirely on a steady cam. The Man Cave is being recognized as an Official Honoree. The site is part of a national, multiplatform ad campaign for the wireless carrier, which launched last August. Struck worked with creative agency Campbell-Ewald on the site.

Tribal DDB San Francisco engaged Struck to develop a powerful multi-brand site for Clorox called MealsTogether.com. This site is an official honoree in food and beverage category of the Webby’s.

Additionally, Struck created and executed the website CarpeTestes.org, for the non-profit Sean Kimerling Testicular Cancer Foundation with the goal of raising awareness of testicular cancer. The agency created five unique videos that have been catching viewer’s attentions on the site itself, as well as YouTube.com. Carpe Testes is nominated in the Public Services and Activism Category, and is competing for two awards: The Webby Award, and the Webby People’s Choice Award. The People’s Choice Award will be open to public voting until May 1st, 2008, on the Webby Awards homepage.

Ryan Goodwin, Executive Design Director said, “Getting nominated for a Webby feels like a UFO sighting deep into a sugar-overload—you can't believe it could feel so good. Not to mention that the site supports such a great cause. Now if we could just win the popularity contest for People's Voice...”

As nominees, both sites are being recognized as one of the five best in the world in its category. The awards are judged by the International Academy of Digital Arts & Sciences and received nearly 10,000 entries from all 50 states and over 60 countries. Winners will be announced on May 6, 2008, and honored at The 12th Annual Webby Awards in New York City.

About Struck

Struck’s Online Work Showcased in Commarts

Wed, 16 Apr 2008 10:10:43 -0700

Salt Lake City, UT- Leading creative and design agency Struck (www.struckcreative.com) has just been featured in the latest edition of Communication Arts magazine in an article showcasing effective and creative online advertising.

Founded in 1959, Communication Arts is the leading trade journal for visual communications. It's the largest design magazine in the world and showcases the top work in graphic design, advertising, illustration, photography and interactive design. Each year includes eight issues of creative excellence.

The article calls out the online work we’ve had the pleasure of doing for the Utah Office of Tourism (UOT), including rich media banners and the newly launched utah.travel. It also showcases the Adobe Acrobat banners Struck produced for Goodby, Silverstein & Partners.

The article aptly entitled “Online Advertising” points out the varying approaches to the interactive space. The article shows off Struck’s creative resource model, illustrating that Struck is proficient at working with agencies like Goodby and doing world-class direct work for the UOT.

We’re honored to have our work presented along side the phenomenal work from agencies like: R/GA and TBWA\Chiat\Day.

Feel free to download a PDF of the article by clicking here.

About Struck

Beware Blogosphere. Deconstruckt 2.0 is alive.

Fri, 11 Apr 2008 22:02:47 -0700

Salt Lake City, UT—April 11, 2008—The Voltron-like creative boutique Struck has just announced the redesign and launch of its wildly popular company blog: Deconstruckt (www.deconstruckt.com).

The new and improved Deconstruckt sports a variety of enhancements. The most apparent of these are the slew of custom backgrounds that load randomly upon refresh. These backgrounds are designed by multiple Struckers, on and off of the design teams. Other improvements include a state-of-the-art AJAX commenting system, author avatars, a Flickr stream, an RSS feed, and amazing downloadable Struck wallpapers.

The most important enhancement to the site is the inclusion of multiple channels. The new Deconstruckt is essentially three blogs in one. ‘Create’ is the channel where you will find the latest and greatest concepts, design, art, and techniques that flow from the minds of the Struckers. ‘Build’ is essentially a labs channel. Our world-class interactive team will be throwing down the hottest tips, trends and tech for the coder in you all. And ‘Play’ is a channel dedicated to the mischief and mayhem that continually plagues the Struck offices.

So join us for next-gen blogcasting, coming to an interweb near you.

About Struck

Struck Strikes Addy Gold

Fri, 11 Apr 2008 21:55:56 -0700

Salt Lake City, UT—March 18, 2008—Leading advertising and design agency Struck (www.struckcreative.com) recently participated in the Utah Advertising Federation’s local version of the Addy’s and was one of the contest’s top winners.

Struck took home 10 Gold Addy’s, 8 Silver Addy’s, and the Judge’s Special Award. The Struck clients that were honored included:

The Sean Kimerling Foundation – 4 Golds, Sweet's Candy – 1 Gold & 1 Silver, Deer Valley Resort – 1 Gold & 1 Silver, Cocoa – 1 Silver, Utah Office of Tourism – 1 Gold & 2 Silvers, Utah Film Commission – 1 Gold, XanGo – 2 Silvers, and Ski Utah – 1 Gold & 1 Silver

The Lush business card received the Judge’s Special Award, which was conceived of by the Judges upon seeing and handling the Lush business card. This year’s judges included: Ellen Steinberg from McKinney, Luke Sullivan from GSD&M, Mark Taylor from CP+B, and Rebecca Bedrossian from Communication Arts magazine. Two of the judges referred to the Lush card as "the best business card they had ever seen."

We want to extend a huge thanks to every one of the Struckers who made these amazing projects possible. Thank you also to our amazing clients who constantly let us get away with such crazy concepts. And we’d like to offer special congratulations to Brandon Knowlden, Rich Black, and Peder Singleton for conceiving, writing, and smashing the show-stopping Lush business card. Great work everyone!

About Struck

As a Founding Member, Struck develops the Visual Brand for SoDA

Tue, 18 Mar 2008 15:59:40 -0700

Salt Lake City, UT—February 7, 2008—Leading creative and digital agency Struck (www.struckcreative.com) has just been announced as one of the 18 charter members of the newly formed Society of Digital Agencies (SoDA).

SoDA has been established as the voice of the interactive industry worldwide. It’s mission is to advance the profession through knowledge sharing, education and advocacy. It will be the organization where digital design professionals, institutions, and clients turn to exchange ideas and information, participate in critical analysis, research and advance education. Struck will be a key member in helping establish ethical practices and procedures for the international digital design realm.

SoDA has also asked Struck’s world-class branding and design team to design the logo for the newly established organization. Ryan Goodwin, Struck’s Executive Design Director, noted: “It was an honor to develop the mark for an organization that will mean so much to interactive designers in the not too distance future.”

Adobe Systems Incorporated has endorsed the organization. "Digital agencies employ some of the most creative people on the planet and SoDA will help focus this talent so that brands and companies can blaze new trails across the interactive landscape," said John Loiacono, senior vice president of Creative Solutions at Adobe. "The members of this new organization already push the boundaries of digital design and development. By working together we will champion the technologies and practices that make digital media campaigns stand out and deliver."

You can sign up to learn more about SoDA at: societyofdigitalagencies.org

About Struck

Struck is an independantly owned, full-service creative boutique headquatered in Salt Lake City. This young group of talented people flex their chops across interactive, design, and advertising mediums to provide a new kind of creative resource. Since its inception in 2003, Struck has garnered awards and recognition from almost every major industry recognition in design, interactive, and advertising circles.

Struck Launches New Microsite for Specialized

Wed, 12 Mar 2008 12:17:39 -0700

Salt Lake City, UT – March 10, 2008 - Ryan Goodwin, Executive Design Director for leading creative and design boutique Struck (www.struckcreative.com), announced that the agency has developed an innovative web site for leading cycling company Specialized.

Struck concepted and executed the Designs For Women site, www.d4wgear.com, with specific features in mind. The site provides a platform on which female riders can explore the latest trends in gear, find companionship through clubs, and receive “how-to” advice. Additionally, the full-flash site is complete XML fed, which allows for the entire site to be repopulated with nearly any language and compliments the client’s worldwide markets.

"The D4W site is an exercise in beauty wrapped in functionality, " says Goodwin. "Users can sit back and relax while navigating through various outfits and environments, which is actually a very zen-like experience. Yet the way the site is cross-referenced and hyper-linked causes it to be a very effective resource as well."

Struck previously created Suspension Sciences (www.specialized.com/suspension) for Specialized. The experiential microsite was a perfect blend of 3-dimensional and traditional animation, and was designed to showcase the company’s new line of suspension bikes. Both sites are part of a national campaign developed with Goodby, Silverstein & Partners.

About STRUCK

STRUCK is an independent, full service creative boutique headquartered in Salt Lake City whose clients include Sweet’s Candy, The Utah Office of Tourism, Pergo, Inc. and Deer Valley Resort. They also partner with premier agencies across the country on interactive and design production. Collectively, STRUCK has been awarded several top industry honors, including the One Show Gold Pencil, Cannes Gold Lion, Clio, the London International Show’s Gold Award and the AIGA 100.

Struck President Receives Top Honors

Sun, 17 Feb 2008 16:55:40 -0800

Salt Lake City, UT—January 31, 2008—Jason Bangerter, President of leading creative and design agency Struck (www.struckcreative.com), has just been named one of Utah Business Magazine’s top forty executives under the age of 40.

For the sixth year in a row, Utah Business Magazine (www.utahbusiness.com) has announced their picks for Utah’s rising stars in the business world with their Forty Under 40 issue. This year the honorees included Struck’s President and Co-founder, Jason Bangerter.

A quick sample of the article reads:

"Jason Bangerter, Founder, Struck Creative. Age: 35. First Job: Ditch digger on construction sites—$3.00 an hour. Favorite Utah Diversion: Skiing at Deer Valley with my daughter, Kate.

"When you talk with Jason Bangerter, you know he loves his job, and when that love is channeled appropriately, he doesn’t see any limits to his career. 'We say this a lot at Struck—we’re here to create something legendary,' Bangerter says. 'We see Salt Lake City becoming one of the nation’s next creative hubs and I want Struck to be one of the major ways in which that comes to light. So all of my daily decisions are made with that end goal in mind.' From chatting about their last Halo 3 game to providing the latest design software, Bangerter is focused on making sure everyone at Struck loves their jobs."

We congratulate him on this well-deserved recognition and thank him for his leadership. We’d also like to extend our congratulations to Kent Wood, President of XanGo (www.xango.com), an outstanding, long-time Struck client, who was also recognized in this year’s issue.

About Struck

Struck Launches "Carpe Testes" for Sean Kimerling Testicular Cancer Foundation

Fri, 08 Feb 2008 08:27:10 -0800

Salt Lake City, UT – December 17, 2007 –Leading creative and design boutique Struck (www.struckcreative.com), announced that the agency has launched a viral web campaign for the non-profit Sean Kimerling Testicular Cancer Foundation.

Struck created and executed the website www.carpetestes.org, which is aimed at raising awareness of testicular cancer, primarily through self-examination. The agency created five unique videos, all of which address the sensitive subject matter under the phrase, “Be A Man, Self Exam”.

Struck’s strategy includes introducing viewers to testicular cancer through the site. Online users are then able to direct friends, co-workers and others to the site for entertainment and education. In addition to the main site, the videos are also hosted on YouTube.com.

Steve Driggs, who joined Struck earlier this year after creating several successful campaigns while at Fallon Worldwide, utilized Struck’s in-house blend of talent to produce www.carpetestes.org. Cosmic Productions also lent their creative expertise to the project.

“The Kimerling Foundation gave us a huge amount of creative freedom. One of our main goals was to have fun with the subject, while still stressing the severity of testicular cancer. I think we accomplished both, and it really comes across in the videos” said Nick Driggs.

About STRUCK

Struck Expands with New Portland Office

Wed, 28 Nov 2007 15:24:10 -0800

PORTLAND, OR / SALT LAKE CITY, UT – Creative and design hotshop STRUCK (http://www.struckcreative.com), continuing to experience rapid growth in Salt Lake City this year, has opened a new office in Portland, OR at 208 SW 1st Ave in the historic downtown area. Concurrently, Struck has named two local interactive industry veterans to key positions at the new Portland office:

• Gary Huck, formerly Art Director for interactive agency Summit Projects in Hood River, as Design Director and founding member. He has spent over a decade creating unique interactive experiences that push the boundaries of the industry while engaging a diverse set of audiences. He has art directed online projects for brands such as Norwegian Cruiseline, Nike, Dr Martens, CamelBak, CLIFBar, and Keen Footwear among others. He holds a degree in Visual Communication from Ohio University.

• Dane Hesseldahl as Lead Developer. Hesseldahl has worked in nearly every facet of computer programming: application development in C++, Java, Unix-based enterprise resource planning, and most recently creating rich interactive applications for the web. Prior to joining Struck he worked as a Software Services Group Programmer for Oregon's largest privately held company JELD-WEN. He studied Software Engineering at Oregon Institute of Technology and was formerly Software Engineer and Lead Flash Developer for Portland’s Overland Agency.

“With our current growth and the desire to build a more national team Portland was the place,” said Ryan Goodwin, Struck’s Executive Design Director and co-founder, “with its prime location, thriving outdoor industry, and pool of talented creatives like Gary and Dane—Portland was a perfect fit for us.”

Struck’s current clients include: the Utah Office of Tourism, Sweets candy, and Pergo, Inc. among several others.

Struck, a full-service creative resource with expertise in high-end design and digital strategy and execution among other diversified services, formed in March, 2007 with the merger of advertising agency W Communications and design firm Struck Design.

About STRUCK

officialmancave.com is Awarded Site of the Day from FWA

Wed, 05 Sep 2007 10:08:08 -0700

Salt Lake City, UT - The young guns at Struck were honored with the FWA Site of the Day for today for the work they did on officialmancave.com.

TheFWA.com has been awarding the Site of the Day since June of 2000, and has since become the most coveted interactive award in the industry. Featured sites are selected daily on criteria of cutting-edge design, navigation, motion, and the use of technology. The FWA now enjoys the title of the most visited website award program in the history of the internet, with over 24 million visits (as of July 2007) and the traffic curve continues to rise. A new visitor hits the FWA every 2.27 seconds, 24 hours a day. The global audience reaches 181 different countries.

Struck has a long history with the FWA, where both Ryan Goodwin, Struck’s Executive Design Director, and MIke Kern, their Interactive Design Director, have been interviewed and are on the judges panel for the upcoming Site of the Year competition for 2007. Struck was actually awarded that title last year for their contributing effort on shaveeverywhere.com’ along with agency partners Tribal DDB in New York.

The Man Cave is the official lair of four diabolically awesome Dungeon Masters whose sole purpose in life is the utter destruction and humiliation of Alltel Wireless. As part of an integrated campaign conceived by Campbell-Ewald, Struck helped bring that creative vision to life by chipping in with design and development for the site.

About Struck

STRUCK is an independent, full service creative boutique headquartered in Salt Lake City specializing in design, interactive, and advertising. Collectively, STRUCK has been awarded several top industry honors, including a Gold Clio, the ONE show, the Cannes Gold Lion, the London International Show’s Gold Award, and the AIGA 100.

Struck Featured In Commarts Online Interactive Magazine

Wed, 11 Jul 2007 15:41:42 -0700

Salt Lake City, UT- Leading creative and design agency Struck (www.struckcreative.com) has just been featured in Communication Arts’ online interactive magazine Design Interact (www.designinteract.com).

Design Interact was created to be the premiere source of information and inspiration for the field of interactive media. Directed toward information architects, designers and programmers, a combination of news and feature articles explore the creativity and technology necessary for the completion of successful interactive media projects.

It provides comprehensive coverage of the people, process and tools in interactive media and strives to be the single most important source of information and inspiration on the Web.

Once a month, Design Interact features the insights of an influential participant in interactive industry. It profiles them by describing the studio history and philosophy along with a portfolio of projects. This month that feature is dedicated to Struck. (www.designinteract.com/features/struck/)

Commarts online journalist Joe Shepter says: “[Struck’s] idea is to do the best creative work [they] can and let that work beget more work. As a plan, it sounds like a good one. If only it worked as well for the rest of the design world as it has for Struck.”

About STRUCK

STRUCK is an independent, full service creative resource headquartered in Salt Lake City whose partners across the country include Sweet’s Candy, Utah Office of Tourism, Fallon, Goodby, Toy NY and Strawberry Frog. Collectively, STRUCK has been awarded several top industry honors, including the Cannes Gold Lion, the London International Show’s Gold Award and the AIGA 100.

Struck launches new site for Utah Office of Tourism

Fri, 25 May 2007 11:04:28 -0700

Salt Lake City, UT- Leading creative and design agency Struck (www.struckcreative.com) has launched the revamped Web home of the Utah Office of Tourism. The new site, www.utah.travel, is part of the agency’s integrated advertising campaign for the UOT, which also includes television and print elements.

The site is designed as a portal to steer people to www.utah.com, a second site where they can dig deeper into relevant information about Utah. "With Web visits to utah.travel up over 10,000 percent since the launch of the ad campaign, it was obvious we needed to provide a user experience that makes potential visitors feel good about Utah as a place they might like to visit," said Thomas Cooke, account director at Struck.

"The new UOT site is the first step in a new experiential direction for the UOT and one that sets the tone for future interactive initiatives. We are extremely excited about the new direction,” said Mike Kern, Interactive Design Director at Struck.

Working collaboratively with Utah Office of Tourism, Struck plans to launch a winter version of the site to coincide with its winter advertising campaign, scheduled to launch in October.

About STRUCK

Utah's Two Leading Shops Merge to Launch Struck Nationally

Wed, 14 Mar 2007 12:10:04 -0700

New Creative Powerhouse Names Former Fallon Group Creative Director Steve Driggs Executive Creative Director

SALT LAKE CITY, UT â€“ Leading advertising agency W Communications and cutting-edge digital and design firm Struck Design have merged effective today to form STRUCK, a new creative hotshop that marries Salt Lake Cityâ€™s two leading marketing agencies.

The new Struck, a full-service creative resource with expertise in digital and design among other diversified services, will continue its relationships with existing clients (including Sweetâ€™s Candy, Utah Office of Tourism, XanGo) and agency partners (including Goodby, Fallon, Toy NY, Arnold and Strawberry Frog) and others. The new Struck Web site, www.struckcreative.com, will also launch today.

As part of the same overhaul, creative star Steve Driggs has joined Struck as partner and executive creative director. Driggs joins from Fallon Worldwide in Minneapolis, where as group creative director he created the award winning Citi Identity Theft commercials and oversaw the Citi's â€œLive richlyâ€? campaign. He also created campaigns for United Airlines, BMW, Sports Illustrated, Nordstrom and Bahamas Tourism.

STRUCKâ€™s newly appointed executive team will be comprised of leadership from the two merged companies:

Jason Bangerter, President and CEO
Steve Driggs, Executive Creative Director
Ryan Goodwin, Executive Design Director

â€œThe yin-and-yang marriage at Struck between the top-rate traditional marketing work at W and the innovative design work at Struck Design is a real-life example of how agencies in the future will blend the best of both worlds to create a nimbler, smarter, hyper-creative shop that is better equipped to meet the changing needs of clients and partners,â€? said Driggs.

Jason Bangerter has worked as a design director on the client side, in numerous design studios and as an art director in an ad agency. After more than a decade of helping companies like Novell, TKO Advertising and Enrich realize their vision, Bangerter decided to get into the game for himself. In 2003, he and partner Ryan Goodwin officially opened the doors of Struck, leading it into the black from day one. Within two years, Bangerterâ€™s entrepreneurial approach quickly earned Struck the title of â€œFastest Growing Design Firm in Utah.â€? As President and cofounder, he now leads the entire operation in the constant pursuit of progression and excellence. He holds a BFA in graphic design and currently resides with his wife and two daughters in Sandy, Utah.

â€œThe economy in Salt Lake City is blazing. It's time that a creative shop kept up with that pace. We aim to be that shop,â€? said Bangerter.

Ryan Goodwin is Executive Design Director and co-founder of Struck. After graduating from BYU with a BFA in graphic design, he began his business take-over. With a background in both print and interactive, he holds a unique ability to successfully direct the highest caliber teams in both disciplines. He has been responsible for overseeing the entire visual brands for numerous companies, helping them to grow and compete on an international level. Goodwinâ€™s work has attracted accolades from the most significant publishers and organizations in both design and interactive industries including: CA, Print, ID, Step, and the AIGA. He has served on the local chapter board of the AIGA.

â€œThere is power in great design,â€? said Goodwin. â€œGreat design can become part of our culture. It can become something people seek out. Something they talk about. There is also power in advertising to engage and break through the clutter. Struck's mission is to always keep the best ideas and the best design together. When that happens, something legendary is possible.â€?

STRUCK partners have also endorsed the new agency. â€œSteve has proven himself to be one of the best art directors in the country,â€? said Ari Merkin, founding partner and creative director at Toy NY, and former Chief Creative Officer at Fallon NY. â€œHe's well respected in the creative community and just so happens to be one of the nicest, most sincere people you'll meet. I think its time to pay attention to the work coming out of Salt Lake City.â€?

About STRUCK

STRUCK is an independent, full service creative resource headquartered in Salt Lake City whose partners across the country include Sweetâ€™s Candy, Utah Office of Tourism, Fallon, Goodby, Toy NY and Strawberry Frog. Collectively, STRUCK has been awarded several top industry honors, including the Cannes Gold Lion, the London International Showâ€™s Gold Award and the AIGA 100.

FWA awards shaveeverywhere.com it's prestigious site of the year award

Fri, 02 Mar 2007 12:55:35 -0800

Salt Lake City, Utah â€“ TheFWA.com, (Favourite Website Awards), announced today their pick for the envied Site of the Year award: shaveeverywhere.com. This campaign, created by Tribal DDB in New York and produced by Struck (a Salt Lake City design and interactive studio) beat out a competition of some 35,000 submissions strong. Through the year, judges announced 365 daily winners and a shortlist of 12 Sites of the Month. Then after two rounds of judging, the FWA named only one Site of the Year. Submissions to FWA.com are judged by executives from the best web design studios in the world.

TheFWA.com receives millions of visitors each year from a wide range of audiences. FWA selects and showcases future thinking, progressively designed sites and is widely recognized as hosting the number 1 achievement for innovative web design and production, the FWA Site of the Year award.

â€œWinning FWAâ€™s Site of the Year is one of the most prestigious honors in the web design community,â€? commented Ryan Goodwin, the Executive Design Director and Co-founder of Struck. â€œWe are ecstatic.â€?

The FWA Site of the Year recognition follows closely on the heels of recent coverage for this same campaign in the Wall Street Journalâ€™s yearend wrap up of advertising as one of six Best Ads of 2006. (December 22, 2006 issue) Shaveeverywhere.com also won a Cannes Gold Lion and London International Award earlier this year.

Struck was hired by Tribal DDB, whose parent company is Omnicom Group, in February, 2006 to develop a lighthearted web site to sell Philips Norelcoâ€™s unique Bodygroom shaver. The site was developed in Struckâ€™s Salt Lake City offices over the next two months and when it launched in April, 2006, the site drew tremendous attention from national media and the public. In just three weeks, Norelco had surpassed its 12-month sales goal for the razors and the sales success has continued to date. By late December, the site had already received over 1.8 million unique visitors. This site is truly a testament to the effectiveness of leading-edge viral marketing.

Struck frequently serves as a creative resource for other agencies and is able to provide services for fully integrated marketing campaigns including interactive, print, branding, product design, and advertising services. Struck is a result of a merger late last year that combined the forces of W Communications of Salt Lake City, Struck Design of Salt Lake City, and the talents of Steve Driggs, whose Citibank Identity Theft work won an Emmy for Best Commercial of the Year. Steve recently left work at Fallon, Minneapolis to return to Utah.

Struck wins Deer Valley Resort Account

Thu, 01 Mar 2007 10:24:56 -0800

Salt Lake City, Utah – One month after the merger of Struck Design and W communications, the newly merged entity, Struck, of Salt Lake City has announced that it has become the agency of record for Deer Valley Resort in Park City, Utah.

Since opening in 1981, Deer Valley Resort has become known for revolutionizing ski area service. As a result, Deer Valley Resort was named the #1 ski resort in North America by the readers of Ski Magazine in 2001 and 2005. In 2002, Deer Valley Resort welcomed the world as the Olympic venue for Freestyle, Aerial, and Slalom skiing events.

“Deer Valley Resort is an iconic national brand and we are proud to have the opportunity to partner with them,” commented Steve Driggs, Executive Creative Director of Struck.

Deer Valley Resort’s new agency, Struck, is a result of combining the forces of W Communications of Salt Lake City, Struck Design of Salt Lake City, and the talents of Steve Driggs, who has returned to Utah and worked most recently with Fallon in Minneapolis. Prior to the merger, W Communications was best known for nationally recognized creative and branding work as the agency of record for the Utah Office of Tourism for which it developed the new brand “Life Elevated.” Struck Design was a powerhouse in both the design and interactive realms, with such national clients as XanGo, Ogio and Sweet’s Candy and has partnered with advertising heavy-weights Goodby Silverstein and Partners, Arnold, and Tribal DDB to do interactive work for clients like Volkswagen, Timberland, and Philips Norelco. Struck Design’s work has received recognition from Communication Arts, Print, ID, Step in Design, How, and the Utah Advertising Federation — as well as a Cannes Gold Lion and a London International Award for the site they produced: shaveeverywhere.com. Steve Driggs is the creative mind behind CitiBank’s “Live Richly” campaign and Emmy award-winning “Identity Theft” campaign. The newly merged Struck is a full-service agency creating innovative marketing tools for national and local clients, as well as a powerful creative resource for other agencies.

Steve Driggs joins struck as executive creative director

Thu, 01 Mar 2007 15:28:49 -0800

Salt Lake City, Utah â€“ Steve Driggs joined Struck as the Executive Creative Director in August of â€˜06 with the vision of adding his advertising expertise to an already powerful Design and Interactive team headed up by Ryan Goodwin, the Executive Design Director. The combined result for Struck is a young, creative-heavy agency that is poised to make its mark in any and every creative discipline.

Steve is a graduate of the Art Center in Pasadena, CA, where he earned his bachelors in Advertising design. His first job was at Chiat/Day, Toronto and afterward he spent a year at Saatchi & Saatchi, San Francisco.

From there he went to Fallon, Minneapolis where he worked for the last ten years. He has created work for numerous accounts including Sports Illustrated, BMW, United airlines, Lee Jeans, Holiday Inn and more. He also worked as a Group Creative director on the Citibank account where he helped create the â€œLive richlyâ€? campaign as well as the Citibank Identity Theft commercials.

He has received many creative awards including Clios, Cannes Lions, One Show pencils just to name a few. His work has also been recognized in Communication Arts, Archive and Print magazine. His commercials have been named campaign of the year by Adweek as well as one of the best spots of the year by Time Magazine. His Identity Theft Campaign also received an Emmy for the best commercial of the year in 2004.

To see his work: stevedriggs.com