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Arnold worldwide put together a killer concept that we then delivered: an artistic site based on the different ‘bouroughs’ of New York City. This highly interactive site uses cutting-edge technology to capitalize on the strengths of motion in flash, as well as the ideology behind web 2.0 of online communities. In the user gallery you can upload artwork, as well as browse and rate other user submissions. It is a perfect blend of the culture that surrounds Timberland boots and the soft sell of the boots themselves.
Launch Site
