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Specialized is more than a bike company, they are technological innovators. Action sport scientists, if you will. And their suspension bikes product line is where they show-off their technological prowess. Working hand-in-hand with our good friends at Goodby, Sliverstein & Partners, we designed and developed an interactive museum of science with an exclusive exhibition of Specialized suspension bikes. 3D renders and environments, video, and flash make the user's experience rich and rewarding as they navigate both the product line and Specialized-specific technical advancements in modern suspension.
Word out on the street is this microsite has been the highest performing microsite for Specialized to date in terms of sheer traffic volume. Considering the number of great sites that they have launched over recent years, this is a great success.
