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This particular assignment is dear to our hearts. It is rare that a creative scope of work includes everything from naming, to corporate voice, to brand visuals - but that is exactly what we did for Agel. We first met with the executives of Agel when they had little more than a product idea and a vision for the future. Our first projects with them helped secure their funding.
We started by naming their company and creating the visual brand and identity system that would be identifiable, but at the same time flexible enough to grow with the future strides of the company itself. What emerged was a complex system of patterns, typography, and color that could then be used for both corporate literature as well as the product packaging. We handled every aspect of their visual brand and marketing message for a little over a year. The result? A visual brand that is considered by many to be one of the strongest in the industry, an unstoppable sales machine, and a lot of healthy, happy people.
