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Destination Homes came to Struck with a predicament. The slow housing market had left them and many other home builders with a lot of available inventory on their hands. How were they supposed to beat their competition to the punch and get the word out about their huge sales incentives? Their goal was to sell 30 homes in just over 30 days. Struck pitched a 4 week TV campaign supplemented with some billboard creative, and 2 weeks later Destination Homes was getting people's attention with their version of "Hot Homes." At the end of the commercial campaign Destination Homes had sold 31 homes. That's what we call a Destination Home Run.
Launch Site
