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McQueen Crane Service needed a branding campaign to position them as the industry’s most dedicated and custom-centric supplier of cranes. Previous marketing attempts aimed at simply showing multiple thumbnail shots of cranes produced little return. We developed a higher level print campaign that focused more on the company’s customer-centric brand promise - Reach Higher. While we didn’t show a single crane, both sales and rentals experienced a massive lift. Pun totally intended.
