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What’s your Carfun Footprint? BSSP developed a killer concept for MINI and engaged Struck to handle the final design, 3D, motion graphics and development of the Carfun Footprint Calculator. This is a sweet little, ultra high tech Flash app that takes a car’s Fun Score and combines it with its Green Score, based on legitimate sources and establishes a Carfun Footprint for nearly every 2007 and 2008 car makes and models. The amazing thing about this Flash site is that the entire experience is going to be delivered via a massive rich media banner buy. To our knowledge, this is one of the most comprehensive online experiences ever delivered through a banner. Check out our behind-the-scenes post on our blog.
Launch Site
