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Goodby, Silverstein & Partners asked us to develop the site with some particular functions in mind. This full-flash site is complete XML fed, which allows for the entire site to be repopulated with nearly any language.
The homepage of the site houses a system that allows users to see specific Specialized riding outfits and bikes and how they fit with different terrain. This is actually turns out to be a very soothing, zen-like exercise. All of the gear on the site is hyper linked and cross-referenced. This allows for the site to function as an excellent resource tool for any female bike enthusiast.
We designed the site with a tremendous amount of updateability built right into it, so that the pros at Specialized can easily and frequently post the latest and greatest products and events. Upon return visit, users will see a living site with new products, events, and videos. This form of targeted marketing is has proven to be extremely successful, especially when dealing with a brand with a following like Specialized.
