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Adidas AG engaged Struck to design and develop a microsite for the 2009 line of TECHFIT™ apparel. The design mimics the morphing and scaling of the TECHFIT Powerwebs. We’ve used a unique and complex liquid layout that keeps the content together while allowing the web site to expand/contract fluidly. Video footage of the athletes was captured using an ultra high speed Phantom camera. The idea is to take each athlete beyond 100% by watching all of the video content. And the product will take care of the additional percentage. The motion pieces for each athlete's landing page were created from a single still photograph. Papervision 3D controls the line and title copy and the large res videos will expand with the screen.
Launch Site
