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In "Used Car Ambush," a site crafted to hype GM Certified Pre-Owned vehicles, Struck and Mullen accentuate the awkward and underline the outrageous. Hidden camera footage chronicles a number of awkward stand-offs between private sellers and the undercover buyer, including the failed attempt to return a car under GM's 3-Day/150-Mile "No Questions Asked" guarantee and the unmet expectation of 24-hour roadside assistance. The stellar footage needed a stellar interactive home—and Struck obliged. After weeks of planning, Cosmic Studios helped us stage a motion-control HD video shoot, cut the entire side of a full-size van off for background, and build a set with stale donuts and old coffee. We then took all the assets for a spin on the Flash 9 and AfterEffects super-design-way. All in all, this is the closest we’ve come to an actual sting operation… that freaky weekend in Palm Springs doesn’t count, right?
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