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The Discovery Channel is airing an HD miniseries, When We Left Earth, that features never before seen footage from historical NASA expeditions. We were called upon to create HD banners for the 600 million impressions in their largest interactive media buy—EVER. Along with their in-house creative team, Struck embarked on the interactive portion of the integrated marketing campaign with high ambitions, and produced everything from static to rich media banners that harbor stunning HD trailers. Some of our executions were actually too colossal to meet site requirements. Needless to say, we’re pretty stoked on our more “humble” finished products.
